A friend recently was using ChatGPT (a chatbot developed by OpenAI, an artificial intelligence research organisation) and thought it would be fun to see what it would generate if asked to prepare a description of Chapelhill Fine Furniture. Here is the result:
“Welcome to Chapelhill Fine Furniture, where every piece is a masterpiece, and every detail tells a story of craftsmanship and elegance. Our furniture is not just an addition to your space; it’s a statement of refined taste and timeless style. Each creation is meticulously crafted, blending traditional artistry with modern sensibilities. From the rich grains of our responsibly sourced wood to the impeccable joinery, Chapelhill Fine Furniture represents a commitment to quality that transcends trends. Experience the essence of sophistication and comfort as our pieces transform your living spaces into curated havens of beauty and functionality. Discover the allure of Chapelhill Fine Furniture – where excellence meets design, and your home becomes a canvas for timeless artistry.”
It is obviously very alluring prose and would arguably make my website seem more polished and ‘professional’. This type of overly flowery language and elaborate style is often used by businesses to describe themselves or their products, but it’s not for me. Maybe that’s a marketing mistake on my part, but I would rather a customer comes to me because they like my furniture than because they like a robot generated description of my business which incidentally does nothing to differentiate me from other businesses. I prefer to let my furniture speak for itself.
So, what do you think?